There’s an interesting discussion going on at Worldchanging about the effectiveness of the latest “green” movement. I’ll refrain from going into too much detail with my thoughts, as they’re a bit jumbled on the subject at the moment. On the one hand, as a champion of the cause I think there’s a point to the thinking that any action, any publicity is good. On the other hand, I fear public backlash from overkill of “greenwashing” and green consumerism. Though in the end, I do believe the realities of our changing environment will render this discussion moot, and changes in the way we live will become necessities, and not lifestyle choices.

link to article and comments